How We Work
Strategic Marketing Services:
How We Work
At Marian Gómez Consulting, we understand that every hospitality, tourism and wellness business has unique marketing needs. Our collaborative approach ensures we deliver tailored solutions that drive real results. We offer three flexible models to match your specific requirements and business objectives. Here's how we work with you:
Fractional Chief Marketing Officer (CMO) Services
Process Overview: We begin with a 45-60 minute Quick Scan session to understand your hospitality or tourism business needs and determine the volume of hours that best suits your situation.
Personalized Proposal: Following the Quick Scan, you'll receive a proposal with flexible options tailored to your specific requirements. Our tourism and hospitality marketing plans range from 10 hours per month (the minimum for our fCMO services) to 32 hours per month, which we typically organize as two 4-hour days per week. However, our collaboration formats are always adapted to client needs.
A hospitality, tourism and wellness fractional marketing director (or CMO) is a part-time marketing professional who manages marketing strategies for your business, unlike a marketing consultant who typically advises on specific short-term projects or punctual sessions. While consultants provide recommendations and then step away, our fractional CMO takes ownership of the entire marketing strategy and remains involved in guiding the process to ensure long-term results, applying best marketing practices for the hospitality sector.
We exclusively serve the hospitality, tourism and wellness industry. Our specialized focus enables us to offer highly relevant expertise to organizations in the sector. We understand the unique challenges and opportunities in the tourism and hospitality market, offering effective marketing strategies that benefit businesses of all sizes, whether they have an internal marketing team or need to establish one.
Single Consultation & Mentoring Sessions
Book at your convenience based on availability and time zone
Guaranteed confirmation through advance payment
Cancellation policy: Non-refundable
Date changes: Possible with 24 hours' notice (within the next 30 days)
Session recap provided after each consultation with actionable tourism marketing insights
Premium Consulting Package | 5 x 60-min Sessions
Flexible Implementation Options
Traditional format: One 60-minute session per week for 5 weeks
Alternative format: 2.5-hour sessions every two weeks (bi-weekly)
Custom scheduling available to suit your team's needs and project timeline
Structured support to resolve specific hospitality marketing challenges
Regular sessions ensure consistent progress and keep momentum going
What Makes This Different:
Focused on specific challenges rather than comprehensive strategy
Practical, actionable recommendations during each session
Regular checkpoints prevent losing track of initiatives
Quick wins and tangible improvements for your hospitality business
Flexible structure adaptable to emerging priorities in the tourism sector