What is Hospitality, Tourism & Wellness Fractional Marketing Director (CMO)

A hospilality, tourism and wellness fractional marketing director (or CMO) is a part-time marketing professional who manages marketing strategies for a business, unlike a marketing consultant who typically advises on specific short-term projects or even punctual sessions. While consultants provide recommendations and then step away, a fractional CMO takes ownership of the entire marketing strategy and remains involved in guiding the process to ensure long-term results.

A fractional CMO works part-time on a contract basis, dedicating hours to the company as needed, bringing senior-level experience and strategic insights without the cost of a full-time marketing director.

The director works with the internal marketing team to analyze market trends, identify growth opportunities, develop marketing plans, set objectives, and manage budgets together. Depending on your business's needs, a full-time CMO or marketing director may be costlier than beneficial.

We exclusively serve in the hospitality, tourism and wellness industry. Our specialized focus enables us to offer highly relevant expertise to organizations in the sector. We understand the challenges and opportunities in the industry, offering strategies that benefit businesses of all sizes, whether they have an internal marketing team or need to establish one.

The fractional marketing director provides a cost-effective solution for companies aiming to boost their marketing and drive growth.