7 Essential User Journey Tips to Boost Your Hotel's Direct Bookings (¡Vamos!)
Did you know that 75% of users abandon hotel websites before making a reservation? Let us dive into how to optimize your hotel's user journey to turn those visits into bookings.
1. Your Website is Not for You
It is for your clients. Stop showcasing that enormous hotel façade in your header and show what your guests really want to see: that Instagram-worthy infinity pool with sunset views.
2. The Booking Button is Your Best Friend
Why hide it? Make it visible, make it big, put it where everyone can see it. Do not be shy!
3. Mobile First, or Game Over
If your mobile site works worse than free airport WiFi, Houston, we have a problem. 60% of hotel bookings start on mobile. Do you really want to lose those reservations?
4. Seconds = Money
5 seconds of loading time = 5 opportunities for your potential guest to leave and watch cat videos on YouTube. Make your website fly!
5. Stop Playing Hide and Seek
Pricing ✓
Availability ✓
Real photos ✓
Cancellation policy ✓
Everything clear, visible, and easy. Do not make your clients feel like detectives searching for basic information.
6. The Check-out Should Flow
If your booking process has more steps than a dance tutorial, something is wrong. Keep it simple:
Dates
Room
Details
Boom ¡Reservado!
7. Credibility that Converts
Reviews, certificates, awards... Display them proudly. When you have got something good, show it off!
Bonus Track: What is Next?
Your website needs to be like that amazing concierge we all love: efficient, direct, and making everything seem effortless. No more magic tricks needed - you need a user journey that works.
The secret? Think less "hotel website" and more "booking experience." Because at the end of the day, nobody has ever complained about something being too easy to use. Add this to your 2025 New Year's resolutions list - your future guests will thank you for it!
Ready to optimize your user journey? Let us make it happen! 🚀
Happy Holidays & Merry Christmas!
